There’s been a lot of LinkedIn news lately, most notably about the company going public. If you made a company profile page a while ago, but haven’t revisited it in a while (like me) you may be in for a pleasant surprise. Back in October of this year, LinkedIn announced updates to give a facelift to this area of the website including a section for careers as well as products and services. I recently updated our own company page and wanted to share some insights.
This area has remained pretty much the same. The overview tab is home to a section for an elevator pitch or general company description that also includes specialties. Employees with photos are still present, along with an RSS feed for blogs, recent activity on LinkedIn and general demographic information. After tinkering on this page for a while, I was able to discern that the elevator pitch/company bio area only displays 41 words with out making someone click to read more.
From an HR perspective it allows you to connect with more job candidates. This area can be helpful to small businesses without a content management system allowing for a dedicated place on the web for posting open positions for free. LinkedIn’s proprietary matching technology will help identify the best fit candidates in real-time. Job posts will also appear in search results and on Twitter.
Products & Services
This looks to be, by far, the most robust update to the company page. In this area companies can list products and services, add multimedia like images or YouTube based videos, list employee contacts for those services, run promotions and more! One key feature that we love is the ability to get recommendations from customers on your products or services. If you’re not aware of how important online reviews are to your SEO efforts, read this.
Another feature we like is the ability to create your own display ads of sorts to drive traffic to specific URL’s on your site or landing pages. These can be utilized to highlight a promotion, or drive people to your eNewsletter form.
Overall, the updated company page features are great! If you haven’t created your own company page, or it hasn’t been updated in a while, I’d recommend checking out these new features for yourself. Let us know what you think of them in the comments section below, on Facebook or Twitter. You can also watch this quick video for more info.
UPDATE: LinkedIn has just announced the roll out of a “Follow Company” button. Read more about it on LinkedIn’s blog and visit the developer site here to get the snippet of code.